Understanding media consumption patterns nowadays
Below is an intro to some current trends and habits in tv and content viewing.
In the existing digital age, mobile phones have come to be one of the most popular instruments that people are using to watch videos and gain access to media. These days, many social media platforms are providing unlimited feeds of short, chains of videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that worldwide, mobile content viewing is on the rise, showing that short form media is among the fastest growing media trends right now. These platforms allow users to see a variety of selected material and react immediately, making these videos a lot more appealing and addicting than conventional media. Short form videos are also being used more frequently for news and educational purposes, not just for entertainment. Subsequently, this pattern is changing the way people are proactively seeking for and expecting to receive info, in a much faster, much shorter and more visual format.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the increase of streaming platforms and short form media content, the way in which people are getting their information is also shifting. Individuals are progressively turning towards online news sources, rather than viewing TV, to find out about present worldly affairs. However, concurrently, due to a consistent circulation of info, individuals are becoming overwhelmed by huge volumes of content. In response to this, news companies are re-engaging viewers by making short form content that is more clear and simpler to navigate. These days it is common to see news channels that have sizeable followings on social media sites. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this technique has been important for providing individuals with trusted and authenticated news sources, in a format they can easily access.
In the last few years, with the growth of digital content, the way in which individuals consume content has changed significantly. For here many years, traditional television was the main source of family home entertainment for most people. However, after the advancement of streaming platforms, many audiences are averting from arranged television, particularly among younger individuals. Instead, worldwide media content analysis shows that more people are purchasing memberships to streaming services, which strongly affirms the switch in audience intake practices. These services are popular for allowing individuals to see the shows and movies they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming platforms as a popular media consumption habit among audiences today. These changes show the move towards user-controlled viewing preferences in the marketplace.